Rives Ardentes
Belgium's Largest Eco-District Raises the Bar for Real Estate Marketing
Car-lite waterfront living
Belgium is in the middle of a housing squeeze. Into that market reality lands Rives Ardentes — a 25-hectare, ~200,000 m² eco-district on the Coronmeuse peninsula that is setting a new benchmark for large-scale residential in Europe. While most Belgian waterfront projects still follow a single-building, phased logic, this one launches as a multi-building, all-at-once ecosystem backed by three heavyweight developers, including Neo Legia SA.
Rives Ardentes is designed as a car-lite, pedestrian-first neighborhood, redefining what waterfront living means in the 21st century. Life here unfolds without the constant presence of cars. Pedestrians and cyclists own the streets, while vehicles disappear underground. The liberated surface becomes a network of plazas, green spaces, and riverfront walks — a connected and unmistakably green public realm.
A city within a city
Rives Ardentes is conceived as a city within the city. With 1,325 residential units in multiple typologies, complemented by shops, restaurants, a hotel, retail, and senior housing, the program forms a complete urban mix. In total, the development covers 200,000 m² — around 140,000 m² of residential space and 60,000 m² of commercial, leisure, and community functions.
This mix creates diversity not only in architecture but also in lifestyle. Students, families, professionals, and seniors can all find their place here. It is an urban environment designed for all kinds of people to live, work, and connect — an inclusive neighborhood where daily needs and social life are only a short walk away.
From brownfield to future-ready district
Rives Ardentes is a showcase of circular energy and sustainable placemaking. Residual heat from the Herstal waste-to-energy plant powers a district heating network, distributing energy through the Grand Palais hub into the housing blocks — a replicable model for city-scale innovation. What was once an idle industrial site is now reshaped into a landmark eco-district with new parks, a pedestrian and cycling bridge, and a tram stop that places Liège’s historic center just minutes away. Dense, connected, and post-car by design, Rives Ardentes is both a neighborhood and a case study in future-proof urbanism.
Contemporary living
Inside, the design translates into bright, minimal rooms where natural light and smart layouts define daily life. Our images help capture this atmosphere — from generous living rooms to sleek material palettes — allowing future buyers to imagine how the building meets comfort at home.
Marketing as capital tool
Over the past two years, Rives Ardentes has steadily built a marketing narrative around sustainability, mobility and waterfront living. Early campaigns leaned on broad awareness—to introduce the 25-hectare site and its car-lite master plan. By mid-launch, messaging shifted to urgency and product detail: banners, lifestyle copy about evening walks on the quays, and neighborhood-scale visuals.
The latest campaigns zoom in on specific phases like using carousel ads and our short marketing animation to convert interest into leads.
EPTWO’s role sits at the foundation of this long game. We produced the high-impact CGI and videos—exteriors, interiors, and atmosphere shots—that make every stage of that marketing possible, from first awareness to unit-level promotions. While the developer manages the media buys, our renders give each ad its visual punch and keep the brand coherent across two years of evolving campaigns.
Credentials
