January 14, 2026
Buyers Now Discover Properties the Same Way They Discover Fashion
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EPTWO is an international real estate marketing agency powering your off-plan sales with luxury-grade content, communication, and branding
Visual norms today are dominated by cinematic videos and lifestyle shots in every campaign
FAQS
What services do you offer for real estate marketing?
We deliver design and content for off-plan residential projects, strategy through execution, all under one roof. That includes brand audits, branding, naming, positioning, print and web design, and creative strategy with an annual roadmap. On the visual side: high-resolution imagery, 4K renders, signature animations, VR, floorplans, and lifestyle content. We handle web design and development, both standard WordPress and custom-built sites, plus showbooks, investor decks, and full brand identity systems. For launch and sales, we produce ready-to-deploy marketing packages with multilingual assets, social content, paid ad creatives, and PR materials including interviews and press releases. Everything is structured to accelerate presales, reach international buyers, and build your brand equity in the international real estate market.
What do I need to provide to kick off a project?
We need four things: your previous property campaign materials, existing brand assets and guidelines, local market insights, and a brief that tells us what actually matters to you. We start with a brand audit and workshop to structure everything from day one. Our team of qualified marketers and designers who’ve sold units across Europe, Australia, the US, and the Middle East takes it from there to provide a strategy, design, and plan to level up your presence and online sales to ensure we help you sell your units faster and smarter than you’ve done before.
How do you determine the best marketing strategy for my property?
We start with a brand audit and workshop, typically two hours with your team, to understand your business model, target buyers, positioning, and expectations. We look at your existing assets, local market dynamics, and where you sit against comparable projects in your city and internationally. From there, we build a creative strategy that includes positioning, messaging, visual direction, audience segmentation, and a communication roadmap. The goal is a system designed to hit your presale targets, reach the right buyers, and justify pricing. We measure only the important things: ROI, traffic, leads, cost, and absorption velocity. If something isn’t performing, we iterate fast.
Who do you typically work with?
We work with progressive, mid-to-upper-tier residential developers, typically family-owned or PE-backed firms operating in key urban markets like London, Munich, or Dubai, or high-growth second-tier cities like Birmingham, Amsterdam, and Melbourne. We’re a perfect fit for ambitious developers who compete for international buyers and investors and feel the need for luxury-grade marketing and design to sell out units faster and at higher margins with a smarter creative approach. We’ve crafted high-achieving content for leading players including Emaar, Compass, and JLL for online/offline communication. Whether you’re trying to accelerate off-plan sales, reach international buyers, or build brand equity that commands a price premium, we deliver qualified leads, luxury-grade content, and faster sales—all under one roof.
What’s your experience with properties?
We’re an international studio with 20 years of experience delivering marketing content across every scale of residential development, from co-owned luxury vacation residences to Not a Hotel in Japan to complete districts like Nieuw Zuid in Belgium. We’ve produced tens of thousands of exterior and interior CGIs and hundreds of signature property animations for projects from Chicago and Dubai to Tokyo and Melbourne, working with leading players including Emaar, Compass, and JLL. But we don’t just think like a real estate agency, we think like a B2C brand to bring big-brand creativity to real estate: how to structure your CEO content, multiply your social media presence, and build your brand equity in the global real estate market.
What digital platforms do you use to market properties?
We create content for every touchpoint in your sales funnel. That includes websites (both standard WordPress and custom-built), landing pages, social media reels and stories, Google and Meta ad campaigns, and email marketing. But we don’t stop at digital. We deliver print-ready brochures, showbooks, articles and interviews, investor decks, floorplans, billboards, signage, sales gallery materials, and branded merchandise. Every asset, from a 9:16 reel to a 48-sheet billboard, is built from the same brand system, so your project looks consistent whether a buyer sees it on their phone in Singapore or drives past your hoarding in Paris. We think in systems, not one-offs. If a platform can move units or attract capital, we build content for it.
Do you offer virtual home staging or VR tour services?
Yes. We offer virtual home staging and interior design to create mood images for your presales communication, saving time and cost compared to physical staging or early-stage interior design decisions. We also deliver interactive tools like digital twins, apartment choosers, and stereoscopic VR content to support both online sales and your physical sales gallery. The goal is giving buyers an immersive digital experience that builds confidence and accelerates decisions, whether they’re browsing from abroad or walking through your showroom.
What’s your fee structure for your services?
We work on a retainer basis, a project basis, or a combination of both, depending on your needs. Six- or twelve-month campaigns covering strategy, branding, and content production are priced based on scope, deliverables, and projected sales revenue. Ongoing marketing consultancy and orchestration, covering creative direction, production, and ad performance, is offered on a monthly retainer, with monthly settlement that distinguishes between retainer fees and production costs. We also take on standalone projects, such as websites, animations, social media content packages, or brand identities. You can start with a single deliverable and scale up, or bring us in to manage the entire production. In all cases, we provide a clear, upfront cost before we begin.
What file formats do we work with?
Regarding architectural models, we can seamlessly handle raw 3D files from all major architectural design software, including Rhino, Revit, ArchiCAD, AutoCAD, and SketchUp. You don’t need to worry about export settings, we take care of the entire process. Our design team is also prepared to model additional elements. For large developments with less-refined massing models, we can quickly generate fully detailed building blocks thanks to our wide range of architectural façade presets to visualize grand visions.